You need a good definition of merchandising? Cockpit brings you all you need to know about this key factor in retail execution.
Merchandising gathers all the techniques to better display your product and optimize your store layout in order to maximize the purchase rate in your points of sale.
Merchandising processes and store implementation may vary according the kind of POS you manage (food, do-it-yourself, fashion, etc.)
In an nutshell, a short definition of merchandising is simply all sales and marketing techniques aiming at promoting your product: product display, in-store advertising, signage, and communication, windows dressing, space allocation in shelves and of course customer flow in the shop in order to sell more.