In less than 20 years, Apple has become a giant in physical distribution with over 500 retail stores opened throughout the world.
What are the keys to understand how a product-oriented company, with no direct physical distribution until 2001 manage to open huge and expensive stores in the very best locations that are generating the highest $ per square foot among retailers? (more than $5.500 per square foot according to Costar in 2018).
It is all about execution!