In this process, a planogram is nothing else than a visual merchandising tool that provides you with a graphic representation (drawing, picture, sku arrays…) of the way your products are arranged and displayed in the store and through the shelves :
Planogram are a detailed graphic illustration of the store layout.
It is not only used for new store implementation but also to improve and maximize stores profit.
Basically, its conception and execution reflect he following questions :
Often, planograms come after a mass plan for a global store layout in order to define more precisely how categories and products are implemented. They can also define, graphically, specific corners or temporary sales operations displays.
Their good execution allows to maximize your visual merchandising and thus to improve sales but also guarantees a well-coordinated and fast implementation into your stores network. Planograms often differ, according to the store size, concept, product range and/or sales operations. What is, most of time, perceived as difficult is that every store being more or less different, all planograms sent must be well understood and implemented by the store team according to the type of store they are in.
We often see local teams receiving a unique planogram folder for the whole POS network, in which they have to find mandatory elements for their own type of store.
Besides, they usually print all the folder to check with their papers in hand, which pages are specific for their very store.
In the end, the store teams report all actions implemented (paper reports or more often Excel sheets) and join pictures in another system (shared on a server or worse through WhatsApp…) which make it difficult for the central team to get a global view.
Digitizing your merch missions and planogram communication on a mobile device is a huge improvement for your local team as it makes their job easier and faster and thus reduces the cost of the global in-store execution.
It improves drastically your visual merchandising quality with the following advantages:
Being able to implement globally and rapidly store layouts, planograms or sales operations is crucial for the customer experience and thus a key factor to improve your overall sales.
Cockpit digital solution brings you free software to improve your store execution, ease your local team job and monitor your visual merchandising.
Your local teams only get the information they need for their store and Cockpit will allow them to report the good execution with an easy-to-use mobile solution in order to share their experience with other central teams.
If you want to go further and fully automate your sales network organization into the solution (store sizes, concepts, users and managers…) from central IT systems or directories, you can contact us and share your project to see how our technical team can help you.